Luxury Social Advertising (Creative Paid Social)

In the luxury segment, running paid social media ads requires a fine balance of art and science. Your audience is discerning and expects ads to be as polished as the products themselves.

Why invest in social advertising for luxury?

Because your customers practically live on social media.

In fact, 85% of luxury consumers use social media, each on an average of three platforms.

Millennials and Gen Z now make up almost half of luxury buyers, and they’re twice as likely to favor brands that engage on social media. Social ads let you meet these affluent customers where they scroll, and when done right, the results can be game-changing – for example, we’ve helped a high-end brand achieve an 11× return on ad spend in just 4 months through paid social. In short, effective social advertising grows revenue while building a modern, aspirational image for your brand.

Our Services

  • Luxury Brand Immersion

    First, we learn your brand inside-out – your heritage, values, and visual identity, to ensure any advertising feels authentically “you.”

    We also clarify your goals (e.g. drive online sales, increase sign-ups, launch a new collection) and define key metrics like target ROAS or CPA.

  • Creative Content Production

    We either work with your existing assets or create high-quality ad creatives tailored for each platform. This can include striking imagery, shortvideos/Reels, and thumb-stopping copy. We might showcase your craftsmanship process, feature lifestyle shots of your product in use, or incorporate user-generated content from influencers, all with a polished, editorial look.

    Every ad is designed to feel like an extension of your brand rather than a generic promotion.

  • Multi-Platform Campaign Setup

    We launch campaigns on the social platforms most relevant

    to your brand and audience – often Instagram and Facebook (for their broad reach and

    advanced targeting), and potentially TikTok, Pinterest, or YouTube depending on strategy. Each

    platform has its nuances; we optimize placements, formats, and targeting criteria accordingly.

    For example, we may use Facebook’s robust interest and lookalike targeting to find ultra-specific

    luxury segments, while leveraging Pinterest for its high product discovery rates.

    We handle all the technical setup: tracking pixels, catalog integration for product

    ads, and compliant audience targeting (especially important for high-end or niche

    demographics).

  • Scaling

    Once ads are live, we don’t sit back. We monitor

    performance data daily, looking at metrics like CTR, CPC, ROAS, and conversion rates. Our team

    conducts A/B tests on creative and copy variants, explores different audience segments, and

    adjusts budgets to double down on what’s working. This means we’re always tweaking to get

    you shown to more qualified shoppers while reducing cost per acquisition – essentially

    squeezing more results from every pound spent. We also keep ads fresh by refreshing creatives

    regularly (luxury audiences get bored of repetitive ads quickly). As we find winning

    combinations, we scale up spending prudently to maximize returns without oversaturating your

    audience. You’ll receive clear, jargon-free reports from us showing what’s been achieved and

    what’s next.

What You Get with Our Luxury Social Advertising Service

  • A dedicated social ads expert (or team) who will strategize,

    create, run, and optimize your campaigns as a turnkey solution. We handle the heavy lifting; you

    review progress in regular updates.

  • Standout visuals and copy that feel on-brand. We can produce new

    content through designers/ editors or repurpose your existing galleries. Either way, every ad will

    look like it came out of a luxury magazine rather than a bargain flyer.

  • Through careful research and platform tools, we pinpoint the

    affluent and aspirational consumers you want to reach – whether it’s high-net-worth individuals

    in certain locales, fashion-forward millennials, or niche interest groups aligned with your

    product. No ad spend is wasted on the wrong eyes.Item description

  • Our campaigns don’t just focus on one-off purchases. We craft a funnel –

    for instance, enticing new prospects with video or carousel ads, retargeting site visitors with

    product-specific ads, and re-engaging past customers with fresh arrivals or complementary

    product ads. This full-funnel approach maximizes lifetime value and keeps your brand top-of-

    mind.

  • Enjoy the benefits of having a team that lives in the data. We’ll

    identify trends and insights (which styles of creative your audience loves, what time of day they

    convert, etc.) and continuously refine your campaigns. You also get insights that can inform your

    other marketing efforts and even product development.

  • We know ultimately you need to see returns. Our goal is to achieve a

    strong return on ad spend that’s profitable for you. But beyond the direct sales, your brand will

    also gain increased social followings, engagement, and brand equity as a result of our

    compelling campaigns – an investment that pays off long-term

Let’s work together.

Bottom line: We turn paid social into a growth engine for your luxury business. Imagine your products being seen daily by thousands of ideal customers, your DMs filling with excited inquiries, and your sales growing month after month – all while your brand image only gets stronger. That’s what effective luxury social advertising can do.

If you’re ready for your brand to stop scrolling and start captivating on social media, we’re here to help. Get in touch for a free consultation or audit of your current social ad efforts. Let’s collaborate on making your brand the one that luxury aficionados love seeing in their feeds (and love buying from).